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Villa Bonita brand identity

2023

Client

  • Villa Bonita

    Beauty salon, esthetician, facialist

Expertise

  • Logo conception
  • Brand identity
  • Corporate collaterals

Made with

  • Illustrator
  • InDesign

Villa Bonita – A visual identity for tailored skincare experiences

Villa Bonita is a beauty salon offering personalized skincare and holistic treatments. Guided by the philosophy that “every skin is unique, with its own characteristics and needs”, the salon provides tailored care to promote well-being and healthy aging.

This brand identity project aimed to capture the salon’s values of personalization, relaxation, and elegance, translating them into a visual language that reflects wellness, sophistication, and trust. The salon embodies the visual identity through its carefully chosen colors and design lines.”

Core palette

Blue

CMYK 85 65 22 5
RGB 60 93 140
HEX #3C5D8C

Beige

CMYK 29 33 51 1
RGB 185 162 131
HEX #B9A283

White

CMYK 2 2 2 0
RGB 249 249 249
HEX #F9F9F9

Gradients

Radial glue gradient

CMYK 85 65 22 5
RGB 60 93 140
HEX #3C5D8C
Location: 78%

CMYK 67 33 0 0
RGB 81 146 206
HEX #5192CE
Location: 29%

Radial beige gradient

CMYK 29 33 51 1
RGB 185 162 131
HEX #B9A283
Location: 91%

CMYK 13 12 24 0
RGB 221 213 193
HEX #DDD5C1
Location: 19%

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